Mahmoud Halat
Resource Library

PART VIII. THE RESOURCE LIBRARY

A consolidated list of the highest-signal resources for becoming an SME in agentic marketing. Organized by type and depth. Last curation pass: Apr 2026.

v3 curation note: This library was pruned for stale entries (Drift removed from active recommendations — sunset Mar 6, 2026; Bizible renamed to Adobe Marketo Measure; Clearbit renamed to HubSpot Breeze Intelligence). New 2025-2026 sources added across AI/agents, AEO/GEO, measurement, and synthetic testing categories. Forward refresh quarterly per the research-plan.md v4 cadence.

v3 essential reads (start here)

If you only have 10 hours, these are the highest-signal resources across the framework:

  1. Anthropic; Building Effective Agents, six patterns
  2. Wang et al. (2025); A Survey on AgentOps, foundational survey
  3. April Dunford; A guide to advanced B2B positioning (Lenny's Newsletter, Mar 2026)
  4. Aleyda Solis; 3-Layer Framework to Measure AI Presence (Apr 2026)
  5. Conductor 2026 AEO/GEO Benchmarks Report, 13,770 enterprise domains
  6. Princeton/GT GEO paper (Aggarwal et al.). KDD 2024
  7. Chris Walker. Hybrid Attribution Framework; $50M HIRO over 24 months
  8. Park et al. (2024); Generative Agent Simulations of 1,000 People, 85% accuracy (the actual figure, not 94%)
  9. Toubia et al. (2025); Funhouse Mirrors, synthetic-research critique
  10. AIMx framework paper (Future Business Journal, 2026). MMM + MTA + incrementality with AI

YouTube Channels (Curated by Domain)

Foundational AI & Agents

  • Anthropic, official content from Claude's makers; agent-building patterns, MCP, computer use
  • LangChain (channel). LangGraph education, tracing, agent patterns
  • AI Engineer (Latent Space), production AI engineering, agent talks
  • DeepLearningAI (Andrew Ng), foundational ML/AI grounding
  • Sabrina Ramonov. AI prompts, playbooks, agent systems
  • Mark Kashef (Prompt Advisers), multi-step prompting, AI agents, business automation
  • Ryan Doser, practical AI marketing workflows, Claude Code, agent systems for non-technical marketers
  • Skill Leap AI (Saj Adib). AI tool tutorials
  • Wes Roth. AI commentary and breaking news
  • Matt Wolfe. AI tool reviews and demos

Agentic Workflow Building (Make.com / n8n / LangGraph)

  • Nate Herk / Uppit AI (n8n specialist), beginner-to-intermediate n8n agentic builds, 230K+ subs
  • Nick Saraev. Make.com and n8n complex automation systems
  • Liam Ottley / Morningside AI. AI Automation Agency model, full free courses, voice agents
  • AI Foundations (Drake Surach), vibe coding, building AI agents, automating workflows
  • Alex Finn / Creator Buddy, building AI apps (no-code) and scaling them

Marketing Strategy & Positioning

  • April Dunford. B2B positioning workshops, the canonical reference
  • Lenny Rachitsky; Lenny's Podcast; product strategy with frequent positioning episodes
  • Marketing Examined (Alex Garcia), brand/marketing teardowns
  • Pavilion (channel), revenue leadership content
  • Demand Curve (Julian Shapiro / Neal O'Grady), paid acquisition fundamentals + AI

B2B Marketing & Demand Gen

  • Refine Labs / B2B Revenue Vitals (Chris Walker), dark social, demand creation, modern B2B
  • Passetto (channel). Chris Walker's strategic GTM consulting
  • Marketing Against the Grain (Kipp Bodnar / Kieran Flanagan, HubSpot)
  • Foundation Marketing (Ross Simmonds), content distribution at scale
  • Justin Welsh, solo creator playbook, LinkedIn-native distribution
  • Exit Five (Dave Gerhardt). B2B marketing community
  • 6sense (channel), buyer experience research, ABM education
  • Demandbase (channel). ABM orchestration playbooks
  • Common Room, community + signal-driven pipeline

Sales Development & Outbound

  • Outbound Squad (Jason Bay), modern outbound
  • Sales Hacker, broad B2B sales education
  • 30 Minutes to President's Club, practical sales tactics
  • Salesloft / Outreach (channels), product + best practices
  • Apollo Academy, outbound fundamentals
  • Clay's YouTube. GTM engineering, programmatic enrichment
  • SaaStr Annual (Jason Lemkin), frequent AI SDR experiments

Content & Creative

  • Authority Hacker (Gael Breton, Mark Webster). SEO/AEO + AI content workflows
  • Income School, niche content + AI integration
  • Marketing Examined, brand teardowns
  • Ann Handley, voice-driven writing
  • HubSpot Academy, content marketing fundamentals

AI Search & Answer Visibility (AEO/GEO/LLMO)

  • Aleyda Solis, global SEO + AEO authority
  • Ahrefs, practical SEO + emerging AEO
  • Semrush Academy, broad SEO/AEO education
  • Lily Ray. E-E-A-T and Google updates
  • Marie Haynes. Google AI analysis
  • Surfer SEO, content optimization education
  • Cyrus Shepard, modern SEO, internal linking

Measurement & Analytics

  • Measured. MMM education
  • Common Thread Collective / Taylor Holiday. DTC measurement discipline
  • MeasurementMarketing.io (Chris Mercer), implementation-heavy
  • Northbeam, attribution education

AI Business Strategy & Big Picture

  • Greg Isenberg. AI business building, founder strategy
  • Y Combinator, startup fundamentals + AI commentary
  • a16z / Andreessen Horowitz, strategic AI commentary
  • All-In Podcast / Acquired, broader business context (subscribe via YouTube)

Solo Founder / Team-of-One Operations

  • Justin Welsh, solo creator + business builder playbook
  • Aakash Gupta, product management + AI agents (covered Jacob Bank's 40-agent setup)
  • The Unnamed Road (newsletter, also on YouTube). AI-Native Company Playbook

Podcasts (the Best Listening Time Investment)

AI & Agentic Systems

  • Latent Space (Swyx & Alessio), practical AI engineering
  • No Priors (Sarah Guo, Elad Gil). AI strategy and investing
  • The TWIML AI Podcast (Sam Charrington), academic + applied ML/AI
  • Lex Fridman, long-form AI conversations
  • The Cognitive Revolution (Nathan Labenz). AI safety, capabilities
  • Hard Fork (NYT), accessible AI commentary

B2B Marketing

  • B2B Revenue Vitals (Chris Walker / Passetto), flagship for modern B2B
  • Marketing Against the Grain (Bodnar / Flanagan, HubSpot)
  • Exit Five Podcast (Dave Gerhardt)
  • Topline (Sam Jacobs, Pavilion)
  • Take Command (Sangram Vajre, GTM Partners)
  • Lenny's Podcast (Lenny Rachitsky), product/marketing strategy

Sales & Demand Gen

  • 30 Minutes to President's Club
  • The Sales Engagement Podcast (Outreach)
  • Make It Happen Mondays (John Barrows)
  • Demand Curve Growth Podcast

Measurement & Strategy

  • Modern Retail (DTC measurement)
  • MAICON / The MarTech Podcast
  • In Depth (First Round Capital)
  • Acquired, category creation case studies (unmatched depth)

Specific Practitioners' Shows

Books (the Foundation Layer)

Agentic Systems & AI

Marketing Strategy & Positioning

  • Obviously Awesome (April Dunford)
  • Sales Pitch (April Dunford)
  • Play Bigger (Lochhead, Ramadan, Peterson, Maney)
  • Crossing the Chasm (Geoffrey Moore)
  • The Jolt Effect (Matt Dixon)
  • Positioning: The Battle for Your Mind (Ries & Trout)
  • Demand-Side Sales 101 (Bob Moesta). Jobs-to-be-Done

Content & Brand

  • Everybody Writes (Ann Handley)
  • They Ask, You Answer (Marcus Sheridan)
  • The Art and Business of Online Writing (Nicolas Cole)
  • Building a StoryBrand (Donald Miller)

Sales & Outbound

  • Fanatical Prospecting (Jeb Blount)
  • The Sales Development Playbook (Trish Bertuzzi)
  • Predictable Revenue (Aaron Ross)
  • Combo Prospecting (Tony J. Hughes)
  • Gap Selling (Keenan)

Measurement & Analytics

  • Web Analytics 2.0 (Avinash Kaushik)
  • Lean Analytics (Croll & Yoskovitz)
  • Trustworthy Online Controlled Experiments (Kohavi, Tang, Xu), definitive A/B testing book
  • Marketing Performance Measurement (Jim Sterne)

SEO / AEO / GEO

Modern Marketing & Org Design

  • No Forms. No Spam. No Cold Calls. (Latané Conant)
  • MOVE: The 4-Question Go-to-Market Framework (Sangram Vajre)
  • Team of Teams (Stanley McChrystal), relevant to agent-team org design

Newsletters & Substacks

AI / Tech / Strategy

  • The Information (paywalled but worth it)
  • Stratechery (Ben Thompson, paywalled)
  • Latent Space (Swyx)
  • Import AI (Jack Clark)
  • The Sequence
  • Last Week in AI

Marketing

  • Lenny's Newsletter (Lenny Rachitsky)
  • April Dunford's Substack
  • Andy Raskin's "The Strategic Narrative"
  • Total Annarchy (Ann Handley)
  • The Tilt (Joe Pulizzi)
  • Marketing Brew
  • Demand Curve

B2B Specific

  • Pavilion newsletter
  • Common Room blog
  • Refine Labs / Passetto content
  • 6sense Buyer Experience research

SEO / AEO

  • Kevin Indig's "The Growth Memo"
  • Aleyda Solis's "SEOFOMO"
  • Lily Ray's updates
  • Marie Haynes Newsletter
  • Conductor research reports (the 2026 AEO/GEO Benchmarks Report is essential reading)

Solo Founder / Operator

  • The Unnamed Road
  • Aakash Gupta's Substack
  • Justin Welsh's Newsletter
  • Greg Isenberg's Newsletter

Foundational Papers

  • Park et al. (2023), "Generative Agents: Interactive Simulacra of Human Behavior". Stanford foundational paper for synthetic personas
  • 2024 Princeton/Georgia Tech/IIT Delhi GEO paper, origin of Generative Engine Optimization
  • Wang et al. (2025), "A Survey on AgentOps", foundational AgentOps reference
  • The 2026 AIMx framework (Future Business Journal), integrating MMM, MTA, and incrementality with AI orchestration
  • Anthropic's "Building Effective Agents" (anthropic.com/engineering), practical agent architecture

Reports & Research (worth tracking annually)

  • Conductor's AEO/GEO Benchmarks Report (annual)
  • Jasper's State of AI in Marketing Report (annual; 1,400+ marketers surveyed in 2026)
  • 6sense Buyer Experience Report (annual; 4,000+ buyers in 2025)
  • GTM Partners Agentic Marketing Report
  • McKinsey AI in marketing reports (multiple per year)
  • Forrester Wave: Intent Data Providers (annual)
  • Gartner Magic Quadrant for ABM (annual)
  • Demand Curve Growth Report

Communities Worth Joining

  • Pavilion, paid; revenue leadership community
  • Refine Labs / B2B Revenue Vitals community
  • Exit Five (Dave Gerhardt)
  • GTM University (GTM Partners)
  • MarTech Slack communities (various)
  • r/SaaS, r/marketing, r/digital_marketing. Reddit
  • LangChain Discord, for technical agent-building
  • Anthropic Discord, for Claude-specific work
  • n8n community, workflow automation
  • AI Foundations community. Drake Surach's vibe-coding community
  • Liam Ottley's community. AI Automation Agency operators
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